Privacy Policy

Last updated: April 2026

Serena Gold ("we," "us," "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes what information we collect, how we use it, and the choices you have regarding that information.

1. Information We Collect

We collect information you provide directly to us, including:

Name, email address, and phone number when you submit an application, opt in to receive a guide, sign up for our newsletter, or otherwise contact us
Booking and appointment details
Payment information (processed securely via Stripe; we do not store full payment card details)
Communications you send to us via email, SMS, or our intake forms

We may also automatically collect limited technical information such as browser type, device type, and pages visited via standard analytics tools.

2. How We Use Your Information

We use your information to:

Respond to your inquiries and applications
Schedule, confirm, and manage your sessions or services
Deliver requested guides, content, and communications
Send appointment confirmations, reminders, and other transactional or non-marketing messages via email and SMS (only if you have opted in)
Send marketing or promotional messages via email and SMS (only if you have separately opted in to marketing)
Process payments
Improve our services

3. Sharing Your Information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell your personal information. We share information only with:

Service providers who help us operate our business (e.g., scheduling software, payment processors, email/SMS providers, hosting providers) — these providers only access information as needed to perform services on our behalf and are contractually required to keep it confidential
Legal or regulatory authorities when required by law, subpoena, or to protect our legal rights

4. SMS Communications & Consent

By providing your mobile phone number and checking the consent checkbox on one of our forms, you agree to receive text messages from Serena Gold. There are two distinct categories of SMS you may opt in to:

Non-marketing / transactional SMS — appointment reminders, appointment confirmations, application follow-ups, and delivery of requested guides.
Marketing SMS — special offers, discounts, new product updates, and promotional content. Marketing SMS requires a separate, optional consent.

Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at [email protected]. Opting in to SMS is never a condition of purchasing any product or service.

5. Data Security

We use industry-standard security practices to protect your information. No system is 100% secure; we encourage you to use strong passwords and protect your own access credentials. If we become aware of a security breach affecting your personal information, we will notify you in accordance with applicable law.

6. Your Rights

You may request to access, correct, or delete your personal information at any time by emailing [email protected]. Depending on your location, you may have additional rights under applicable privacy laws.

7. Cookies

Our website may use cookies to improve user experience. You can disable cookies in your browser settings, though some site features may not function correctly without them.

8. Children

Our services are intended for adults 18 and older. We do not knowingly collect information from minors.

9. Changes to This Policy

We may update this policy periodically. The latest version will always be posted on this page with the "Last updated" date revised accordingly.

10. Contact

For privacy questions or to exercise any of your rights under this policy, contact: [email protected]

Serena Gold
Austin, TX

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